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Brand Fans

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement emplo

ISBN10 : 3319488546 , ISBN13 : 9783319488547

Page Number : 249

Brand Nfl

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view

ISBN10 : 9780807899656 , ISBN13 : 0807899658

Page Number : 344