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How Brands Grow

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and

ISBN10 : 9780195573565 , ISBN13 : 0195573560

Page Number : 246

How Brands Grow

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands

ISBN10 : 9780195596267 , ISBN13 : 0195596269

Page Number : 192

How Brands Grow

This pack contains How Brands Grow: What Marketers Dont Know and How Brands Grow Part 2: Emerging Markets, Services, Luxury Brands and Durables. Buy the pack to save and take a journey to smarter, evi

ISBN10 : 9780190304935 , ISBN13 : 0190304936

Page Number : 352

Eating The Big Fish

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009

ISBN10 : 9780470527757 , ISBN13 : 0470527757

Page Number : 368

Grow The Core

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among busin

ISBN10 : 1118484703 , ISBN13 : 9781118484708

Page Number : 256

How Brands Become Icons

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers

ISBN10 : 1422163326 , ISBN13 : 9781422163320

Page Number : 263


In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research

ISBN10 : 1118345592 , ISBN13 : 9781118345597

Page Number : 280


Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the

ISBN10 : 0307720373 , ISBN13 : 9780307720375

Page Number : 336

Romancing The Brand

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. Th

ISBN10 : 1118828976 , ISBN13 : 9781118828977

Page Number : 272